Pop-up leasing has proven to be an emerging trend in Australia used to build brand awareness, launch a new product or test a consumer market. Wollongong Central has various pop-up leasing options, located in a variety of key precincts across three buildings, providing you the opportunity to show case your product or service. Available options include occupying mall space, vacant shops, hanging signage in-centre and advertising mediums located throughout the Centre and Car Parks.
Benefits of pop-up leasing:
• Access to a new audience: Pop-up leasing is a great way for you to take a product from online to real world or beyond the immediate catchment of your existing premises.
• Test a business idea: Pop-up leasing is a great way to test your product with less risk.
• Expand your market: Pop-up leasing is a great way to promote your brand name to a broader audience at mass, or target a specific new audience. 

Wollongong Central is located in the heart of Wollongong and is the only regional shopping centre located in its main trade area. Wollongong Central is home to H&M, Target, Coles, Rebel, JB Hi-Fi Home, Best & Less, Club Lime and over 220 leasing specialty retailers. The buzz continues after dark with a range of cafés, bars and street-front dining options. The expansion of Wollongong Central created a renewed social heart as well as a retail destination that combines architecture, art and culture.
Centre Overview
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56,200 GLA

12.5 Million shoppers

$261 Million Spend

220 Stores

Google Map Location


Pop-up Retail
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Pop-up leasing periods can range from weekly through to 6-12 month booking. We have various pop-up leasing options, located in a variety of key precincts across three buildings for you to show case your brand.
Pop-up leasing furniture is available should you require additional merchandising and display assistance at no additional charge, subject to availability. We strongly encourage professionally printed signage which fits the dimensions of our furniture be affixed to our furniture so that your activation presents well.
There are a number of in-centre advertising opportunities available to assist your brand to reach its full potential such as large format banners, lift decals, escalator panel decals, roaming and sampling. 

Centre Plans & Booking Forms
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Contact Now
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Wollongong Central
Madeline Cross
Business Development Executive
Telephone: (02) 4254 8211 or 0427 169 408
Email: madeline.cross@gpt.com.au