Pop-up leasing has proven to be an emerging trend in Australia used to build brand awareness, launch a new product or test a consumer market. Wollongong Central has various pop-up leasing options, located in a variety of key precincts across three buildings, providing you the opportunity to show case your product or service. Available options include occupying mall space, vacant shops, hanging signage in-centre and advertising mediums located throughout the Centre and Car Parks.
Benefits of pop-up leasing:
• Access to a new audience: Pop-up leasing is a great way for you to take a product from online to real world or beyond the immediate catchment of your existing premises.
• Test a business idea: Pop-up leasing is a great way to test your product with less risk.
• Expand your market: Pop-up leasing is a great way to promote your brand name to a broader audience at mass, or target a specific new audience.
Wollongong Central is located in the heart of Wollongong and is the only regional shopping centre located in its main trade area. Wollongong Central is home to H&M, Target, Coles, Rebel, JB Hi-Fi Home, Best & Less, Club Lime and over 220 leasing specialty retailers. The buzz continues after dark with a range of cafés, bars and street-front dining options. The expansion of Wollongong Central created a renewed social heart as well as a retail destination that combines architecture, art and culture.