Pop-up leasing has proven to be an emerging trend in Australia used to build brand awareness, launch a new product or test a consumer market. Wollongong Central has various pop-up leasing options, located in a variety of key precincts across three buildings, providing you the opportunity to show case your product or service. Available options include occupying mall space, vacant shops, hanging signage in-centre and advertising mediums located throughout the Centre and Car Parks.
Benefits of pop-up leasing:
• Access to a new audience: Pop-up leasing is a great way for you to take a product from online to real world or beyond the immediate catchment of your existing premises.
• Test a business idea: Pop-up leasing is a great way to test your product with less risk.
• Expand your market: Pop-up leasing is a great way to promote your brand name to a broader audience at mass, or target a specific new audience.
Wollongong Central is located in the heart of Wollongong and is the only regional shopping centre located in its main trade area. Wollongong Central is home to Myer, Target, Coles, Rebel, JB Hi-Fi Home, Best & Less, Club Lime and over 220 leasing specialty retailers. The buzz continues after dark with a range of cafés, bars and street-front dining options. The expansion of Wollongong Central created a renewed social heart as well as a retail destination that combines architecture, art and culture.