When Mecca Maxima (Gateway, Level 1) opened at Wollongong Central last year, fans had queued since 2am. This is the hype the beauty emporium commands, with everyone from A-listers to beauty influencers obsessed with their range of more than 100 global brands in skincare, make-up and fragrance. Before you dive in, here are a few of our favourites.
One for the colour addicts! Urban Decay was created in the ‘90s to rebel against the “colour void” in make-up shades at the time (pink everywhere!). Edgy and bold, the brand was initially aimed at the music festival scene - think Gwen Stefani, who still remains a fan of the brand today. CULT PICK: Urban Decay Naked Eyeshadow Palette, $83
LA celebrity glam is the calling card of this range by brothers Dean and Davis Factor (the great-grandsons of Max Factor). Part of their business empire that included their top photography studio Smashbox Studios, it’s easy to why the range became the go-to of LA’s creative elite and top make-up artists. CULT PICK: Smashbox Photo Finish Foundation Primer (30ml), $52
A three-time author, L’Oreal spokesperson and make-up artist to stars like Cate Blanchett, Miranda Kerr and Pink, Australian Rae Morris is big business in beauty. Her range is all about industry standard make-up tools. Crafted in Japan and built with magnetic technology, they were an instant hit! CULT PICK: Rae Morris Jishaku #5 Flawless Shader, $145
Beauty addicts have long adored this innovative brand. Known for bringing glitter eye shadow to the market, Too Faced may be groundbreakers, but the range is refreshingly playful - think products like “Size Queen” mascara and chocolate bar eyeshadow palettes that look good enough to eat! CULT PICK: Too Faced Better Than Sex Mascara (8g); $33