Celebrating 40 years
Taking Shape Celebrates 40 years of Fun, Fabulous Curve Fashion
Plus size retailer Taking Shape turns 40 this year! That means 40 years of helping customers find their style, confidence and community too.
Since 1985, Taking Shape has built a community around helping customers feel bold, confident and beautiful in their own unique way.
“Our community is at the heart of everything we do,” said Alla Buinowicz, Managing Director of Taking Shape. “Every decision we make comes back to them, their feedback, their stories, and their needs.”
“This milestone isn’t just about us—it’s about our incredible community who’ve been with us every step of the way.”
From humble beginnings in Melbourne, the brand has grown to become one of Australia and New Zealand’s premium destinations for feel-good fashion in inclusive sizing.
Today, the brand is still proudly designed in Melbourne, Australia by women who believe fashion is for all to enjoy, at any size, shape, or age.
More Than Just a Retailer
With a winning mix of friendly, genuine service and innovative, flattering clothing, Taking Shape is all about supporting customers to build confidence through style.
“Here’s the thing: we don’t just sell clothes. We help you rediscover your spark, your confidence, and that little extra spring in your step,” said Buinowicz.
So to celebrate with their customers, Taking Shape stores will host giveaways, competitions and fun events.
“We could not have gotten to where we are without the incredible loyalty and support from the Taking Shape community to every team member,” said Buinowicz.
“Their feedback, comments, relationships and conversations help inspire and drive us to keep improving, keep trying new things and keep delivering fabulous, unique fashion and the best experience.”
A Trip Down Memory Lane
Taking Shape will revisit some of its most beloved pieces that have contributed to its heritage and DNA.
The brand will recreate some of its most iconic styles, including draped tops and wrap dresses, for customers to enjoy today.
The Original Curve Experts
Since 1985, the brand has been the original curve experts, designing fashion to fit every body. Today, every piece is engineered to fit a range of curvy body shapes of all ages, perfectly designed for real life, and made to go wherever customers do.
Each piece is created to the highest standards of quality and comfort, making sure customers look and feel bold, confident, beautiful and unique into the future!
Looking Ahead
The future of Taking Shape is brighter than ever. More large-format stores across Australia and New Zealand are on the horizon with in-store fashion stylists. The brand has plans to level up its already easy-to-shop online experience, and continue to innovate.
About Taking Shape
For 40 years, Taking Shape is the plus-size fashion label that has been leading the way in women’s curve fashion in Australia. Taking Shape creates quality curve fashion with a difference for all to enjoy, from unique prints to thoughtful features and fits to flatter. Designed for curve-first, we are your true plus-size clothing specialists, whilst also offering a range of fun, pretty and quirky accessories, bags, jewellery and footwear.